what is pr?
Let's face it Public Relations doesn't have a good name. People's first thoughts are of minor celebrities trying to extend their 15 minutes of fame, or politicians trying to squirm their way out of a mess by 'spinning' the truth.
At Integra Communications all this is of no interest. For us Public Relations is simply what it says. It is ensuring that an organisation communicates as effectively as possible to the audiences that they view as their public. This means identifying the key messages, deciding the target markets and using the right techniques to deliver the one to the other. No mysteries, no fuss, no spin, just informed, tried and tested business sense.