social media consultancy
If an agency tells you that they will ‘do’ your social media for you – run a mile. By its very nature social media needs to be driven by the company. Social media is not broadcast, it is conversation. People want a conversation with you, not your PR agency.
What we can do is help you avoid all the mistakes that people out there are making every day. We will focus your social media activity so it is integrated with the rest of your marketing messaging and hits the key targets you are trying to reach.
We will support your nominated social media link people and advise the company on how to monitor the time and return on investment that social media is providing.
Social media overlaps into Web PR, it is difficult to see the join. When we get a client blogging in the Huffington Post is that media relations, or social media? To be honest we don’t care, because whatever it is, it is an integrated part of their strategy. A blog for a respected website can be similar to a bylined press article and certainly makes a good basis for onward social media work.