PR on a beermat

At last – a downloadable guide to PR for the smaller business!

PR is a business tool usually associated with large organisations, and most ‘how-to’ guides on PR tend to reflect that. But if you are a start-up or ambitious small business, can you use PR, and if so, how?

The answers are provided in a new e-book ‘PR on a Beermat’. This shows how the smallest firms can devise, use and benefit from PR strategies. From getting media coverage to sponsorship and public speaking, the new e-book tells the reader what to do and what to expect. There are also true stories of how small firms have hit the headlines – and heartfelt advice from deadline-weary journalists.

The author is Louise Third, whose PR company, Integra Communications, has specialised in the enterprise sector for 10 years. “Most entrepreneurs take to PR like a fish to water,” she says, “once I overcome their initial scepticism and show them that PR is about substance rather than spin. All you have to do is become a natural news-maker, befriend the press, find the most appropriate proverbial rooftop – and shout! You should also have fun, and make a profit along the way.”

And why the ‘Beermat’? Louise has teamed up with Mike Southon and Chris West, authors of the successful ‘Beermat’ series of books, whose message is ‘keep things simple and keep them fun’. Chris, who edited ‘PR on a Beermat’, says “Louise has been there, done it, and talks about her subject in a way that’s clear, expert and readable. This is a book by an entrepreneur for entrepreneurs.”

The 44 page e-book is available to buy for £14.99. Simply click the button to make the payment and be directed to the download page.

If you have a problem with the download please email sales@integracommunications.co.uk with the receipt number provided to you by PayPal

For more information about the Beermat Entrepreneurs click the logo below