MEDIA COVERAGE FOR BUSINESS SUCCESS

About the Event

Inside every small business is a news story bursting to get out. Publicity in the form of press, broadcast or internet coverage can be great for business, but how do you identify ‘news’ and then get it covered?

This British Library will give you the insider’s key to unlocking the world of the media. Public relations expert Louise Third of Integra Communications is joined by business journalist Maisha Frost of the Daily Express to show you how to identify ‘news’, to discuss the different ways that news might be treated and to test your ability to convince an editor to run your story!

Find out how to:

Þ Understand why media coverage can be good for your business

Þ Consider what makes ‘news’ and why?

Þ Select the right media channel for your messages

Þ Get your news to the editors

Þ Use the professional guide to writing a press release

Þ Understand the role of the editor

Þ Work with reporters and writers for best results

Þ Build a photo library which thrills a Picture Desk editor!

In this highly-interactive session, you will be asked to consider a news story from your business and be given the opportunity to pitch the idea to the editor. With time for questions and sharing of ideas, this workshop will effectively kick-start your use of PR and media communications.

Date of Event	Wednesday 28 July 2010
Location	British Library Business & IP Centre
Time	17.00 – 19.30
Cost	£20 +VAT

To book on a workshop click HERE

To visit the Integra Communications partner page on the British Library site visit http://www.bl.uk/bipc/integracomm.html

About the British Library Business and IP Centre

The British Library Business & IP Centre is designed to support small and medium-sized enterprises (SMEs) and entrepreneurs from that first spark of inspiration to successfully launching and developing a business.

The Centre offers free access to the UK's most comprehensive collection of business and intellectual property information, including around 50 million patent specifications, unique databases on trade marks and registered designs, thousands of market research reports, company reports, trade journals, business directories and guides to legal information and government publications. British Library information experts are on hand to guide you to the resources.

There is also a programme of workshops and events run by British Library experts and partners.

The Centre is free to use - all you need is a Reader Pass

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