Public Relations on a Beermat - e-book by Louise Third
An excellent book on Public Relations has been launched by author and Women in Rural Enterprise member, Louise Third. If you want your business noticed then get ahead with sound advice from this easily readable e-book, ‘ Public Relations on a Beermat’.
No stranger to PR, Louise has been promoting the benefits of starting and developing businesses for 20 years, including through her company, Integra Communications.
The book is aimed particularly at the beginner to PR, concisely explaining what PR is, dispelling myths and demonstrating how it can work for most small businesses.
Louise emphasises the importance of planning your PR and fitting it into your marketing strategy to achieve best results. She gets down to the nitty-gritty with some golden rules of PR including thinking of newsworthy items. This is so important that a whole chapter is devoted to ‘what makes a good story’. Another chapter covers ‘dealing with the media’ and also usefully explains what the media want from you. Louise gives clear and concise instructions on writing professional–looking press releases which will encourage the beginner to have a go.
Other ways to get your business noticed are considered eg writing newsletters, attending exhibitions and even public speaking. There’s an up-to-date section on ‘PR and the internet’ explaining the pitfalls as well as the advantages. Emphasis is also given to PR campaigns and how to measure their success. Case-studies from businesses and examples of Louise’s own work are used throughout to illustrate her messages.
To buy the e-book follow this link www.pronabeermat.co.uk
Louise aims to ‘educate, inspire and encourage you to get started on the PR road’ and this book will certainly set you on the right path.
Caroline Kettlewell
Freelance Journalist