Archive for Integra Blog Pages

Full marks for Initiative

| May 1, 2014 | 0 Comments

Editors inevitably get bombarded with the latest news stories by a myriad of PR agencies but Phil Black – Editor of Process Industry Informer (PII) has turned the tables and emailed us all with his press release publicising his latest app, an iTunes Newsstand magazine app for PII which has now been enabled for Android and Kindle devices.

Filed Under: PR

Social media tips for trade event exhibitors

| June 6, 2013 | 0 Comments

Social media is becoming increasingly important at conferences, exhibitions and trade events of all kinds. After all these events are principally for networking so it is reasonable to expect social media networking to be at its most effective in this environment where it is possible to easily step across from virtual to face to face networking.

Here are a few tips to help you maximise your benefit from the social networking around an event at which you have decided to take an exhibition stand.

Filed Under: Social media

Women on boards are good for business – and local economies.

| April 10, 2013 | 0 Comments

Eager for some good news today of a new generation of feisty female leaders, I download the 2013 Female FTSE Report from Cranfield School of Management hoping to see if there has been an improvement in the number of women in top positions.

The power of television

| March 10, 2013 | 0 Comments

The launch of the IMI European Lead Factory was a pan European Pharma story involving the biggest pharma companies and companies and institutions across Europe.

It was however the TV coverage for the involvement of BioCity Scotland that we generated by liaising with the Scottish government that grabbed everyone’s attention.

Filed Under: Integra Blog Pages, PR

Hearing is believing

| February 29, 2012 | 0 Comments

Louise Third, director of Integra Communications Limited on the benefits of audio content for public relations campaigns.

Filed Under: Integra Blog Pages

Advice in BEM magazine – Writing an effective press release

| November 1, 2011 | 0 Comments

TweetAt Integra we recognise that young businesses often can’t justify spending money on a PR agency. We are happy to give good advice anyway as, once a company gets busier they will realise that they don’t have time to do it themselves but will know how valuable PR can be. That is why we speak […]

Filed Under: PR Practice

Social Media Hacking

| October 26, 2011 | 0 Comments

What are we doing to protect our social media reputations?

Filed Under: Online PR

Business Survey Questions

| September 28, 2010 | 0 Comments

TweetJust turning my mind to what the core subjects of interest to business are at the moment. We work with the University of Nottingham Business School on their quarterly UK Business Barometer Surveys and it is always interesting to feed ideas into the question setting process. Always looking for more panelists for the UK Business […]

Filed Under: PR

Does political expediency hurt the economy

| June 10, 2010 | 1 Comments

By banging on about the pain of deficit reduction the government is creating economic expectations which adversely effect their own ability to raise income.

Filed Under: Politics and Economics, PR

The art of macho tweeting

| June 1, 2010 | 0 Comments

The simple announcement of the final world cup squad fell into complete disarray as different journalists sought to prove the strength of their connections by tweeting about who they had discovered were in or out of the squad

Filed Under: PR Practice