At Integra we recognise that young businesses often can’t justify spending money on a PR agency. We are happy to give good advice anyway as, once a company gets busier they will realise that they don’t have time to do it themselves but will know how valuable PR can be. That is why we speak [...]
Archive for Integra Blog Pages
Social Media Hacking
What are we doing to protect our social media reputations?
Business Survey Questions
Just turning my mind to what the core subjects of interest to business are at the moment. We work with the University of Nottingham Business School on their quarterly UK Business Barometer Surveys and it is always interesting to feed ideas into the question setting process. Always looking for more panelists for the UK Business [...]
Does political expediency hurt the economy
By banging on about the pain of deficit reduction the government is creating economic expectations which adversely effect their own ability to raise income.
The art of macho tweeting
The simple announcement of the final world cup squad fell into complete disarray as different journalists sought to prove the strength of their connections by tweeting about who they had discovered were in or out of the squad
Understand how you want to be seen
Social media gives us an unparalleled opportunity to interact on a one to one basis with friends, colleagues, customers, suppliers – in fact anybody at all. If you are into social media for commercial purposes you need to think how your communications influence all these different audiences and whether your communications with one audience has an unintended consequence for the perceptions of the others.
A simple idea
PR so often revolves around a simple idea. We work with the University of Nottingham Institute for Enterprise and Innovation and encouraged them to include a PR friendly question in one of their business surveys.
Regional coverage of national story
Nice front page coverage for the Victoria Centre in the Nottingham Evening Post yesterday supported by two further pieces under business and the main editorial comment. All a reward for smooth regional support of a national PR story.
The Internet Conference
I’m a guest of Susan Hallam (www.hallam.biz) at The Internet Conference in Nottingham ( www.theInternetConference.co.uk )next week. Susan has established a national reputation for her expertise in Internet Marketing and the conference reflects her excellence in this area. It is always good to keep up to date with the latest developments and form your own [...]
So far so good
Well the experiment in using WordPress to create a client newsroom is proving highly satisfactory. Even someone as time poor as me has been able to create a very servicable front end that I know won’t turn obsolete as WordPress is now firmly part of the web foundations and will update and improve as time [...]