Atlantic Link Ltd

| January 22, 2010 | 0 Comments

Background

Atlantic Link Limited was founded in 2002 and now provides the world’s most advanced rapid e-learning tools based on the latest generation of Microsoft technologies.

The Brief

Integra Communications was appointed to raise Atlantic Link’s profile in the industry and to help sell the benefits of rapid e-learning as a new concept. The majority of companies requiring rapid e-learning were commissioning outside e-learning consultants at great expense to deliver it. Atlantic Link needed to send out the message that they could provide a better product at a much reduced cost.

The Campaign

Press Releases

Integra Communications has a wealth of experience and knowledge of the contacts and requirements of the national broadsheet media. Working closely with Mike, we identified potential hot topics and turned them into compelling articles that we knew would whet the appetite of the target journalists.

Case Studies and Articles

Part of the objective of the PR work was to build awareness of rapid e-learning as a concept and Integra succeeded in placing numerous articles in relevant press utilising Atlantic Link as experts to explain rapid e-learning and what to look for in a rapid e-learning package. By using “expert” articles and case study work, we secured more than 20 articles, of a minimum of a full page in size, in relevant training press over the two year period.

E-newsletter

Atlantic Link to deliver a regular e-newsletter to an Integra-hosted database of sales contacts.

Results

“We were more than satisfied with the level and quality of coverage we achieved. We even secured coverage in both the Financial Times and the Sunday Times, something we would never have achieved on our own! “We feel we were very well advised with regard to the direction our PR took. Andrew really rounded off the rough edges of our messages and the more subtle approach certainly worked well for us. “And Integra are great to work with. Whilst they are extremely professional in their approach, we enjoyed a very relaxed, informal relationship.”

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