The Engineering Development Trust(EDT) are in receipt of emda funding as part of their STEM initiative. EDT run a number of schemes for students involving education/business and as part of their emda agreement wished to increase the profile of the schemes with the general public and the business community. EDT also wished to develop a library of case studies of their schemes including text for business development purposes. The Regional Director, in particular, wanted to comment into the specialist business press in the East Midlands to communicate with potential partner firms
Integra identified with EDT key events within their year which could generate news coverage. In particular these included the celebration and assessment days for the Go4SET programme for 12-14 year olds, the Engineering Education Scheme for Lower Sixth students, the awards events around the “Year in Industry” gap year programme and the GSCE and A level results. Using these hooks Integra employed a strategy of news releases and article placement work, particularly recognising the importance of good quality event photography to attract coverage. Integra’s strong links with local business press were used to achieve excellent comment coverage. Case studies were used as article material to provide substance
The coverage results compared to target are detailed below. Press achievements were 66% ahead of target and the quality of business press coverage exceeded expectations by some distance. Particularly notable were two large comment pieces in the Nottingham Evening Post around A level results and a double page spread in the Notts and Derby Chamber magazine on the work of EDT.
Geoff Jellis, EDT Regional Director for the Midlands and Wales says, “It is really satisfying to have a supplier that delivers on their promises. Indeed we have found that Integra have delivered well above the targets we have set them and the quality of some of the coverage in the local business press has been excellent. Working with Integra is very easy, they manage their activities in a way that does not intrude unduly into our busy events schedule and still achieve excellent coverage.”