Social Enterprise Day during Enterprise Week saw the launch of the government’s Social Enterprise Action plan and various other events. The Social Enterprise Coalition, the largest association of social enterprises in the UK wished to ensure that its views and contribution to the subject were properly represented in relevant media. In particular SEC wanted to ensure that social enterprise as an effective method of delivery of public services had a strong voice.
Integra Communications were appointed on a six day contract to assist the SEC Chief Executive and Head of Communications maximise the media opportunities. This meant working in liaison with Enterprise Insight (organisers of Enterprise Week) and the Third Sector Unit in the Cabinet Office. Discussions were held over media planning with all parties and an SEC briefing provided in advance to relevant journalists.
Specific follow-up by SEC and Integra allowed the SEC to comment into a great deal of the day’s coverage including the Guardian, Daily Telegraph, Times, BBC Radio 4 & 5. Fast reaction coverage was also achieved in the weekly sector press including Regeneration and Renewal and Third Sector.
After the day, effort switched to article placement initiatives which saw substantive articles written by the Social Enterprise Coalition appear in
New Start magazine
Big Issue in the North
Public Servant Magazine
Public Finance Magazine