Background
QED Consulting Ltd is a dynamic Doncaster based business consultancy specialising in people and business development and support. It works with a wide range of companies across the UK and Europe to help them improve and enhance their organisations, people and operations.
The Brief
QED appointed Integra to achieve the following aims:
Raise awareness of Enviro-entrepreneur and Bio-entrepreneur Schools
• Attract delegates to apply
• Raise the profile of the Schools to attract sponsors and funding
“Integra had a good footing into the enterprise support arena and excellent contacts in national, regional and environment media.”
The Campaigns
To promote the Enviro-entrepreneur Schools, a series of press releases were distributed to environmental and entrepreneurial websites and feature articles on the event were placed in New Start, Recycling & Waste World, Sustain, Financial Times, Environmental & Sustainable Technology, The Mail on Sunday, Daily Express and numerous enviro-websites.
When working on the campaigns for the Bio-Entrepreneur Schools, Integra worked closely with the East Midlands Development Agency (emda) Greater Nottingham Partnership (GNP) and BioCity Nottingham. The campaigns have benefited from the addition of case studies about successful BioCity tenants. Both the 2007 and 2008 events gained a good deal of coverage in both web and print media.
In Summer 2007, QED ran the first Entrepreneur Academy in Durham targeted at students of any age in further education considering starting their own business. Integra carried out pre and post PR and Louise gave a presentation on ‘How to work with the media’.
The Results
“We were happy with the results. The coverage we received for the Enviro-entrepreneur Schools definitely contributed to an increase in offers of funding for Years 2 and 3.”
“We enjoy good communication with Integra. They are always there when we need them and always very helpful. When looking at PR for the Bio-entrepreneur School, we considered an agency with a bio-science specialism. However, we found the working relationship with Integra much more comfortable so decided to stick with them!”